I love when businesses get creative in advertising. One way they do this is through fusion marketing. What is it? Fusion marketing is where you blend related businesses, products and customers in a marketing effort. Basically, you can use each other’s resources to help make sales. You might use another company’s list of customers to market your goods to them. So for example: If you are a wedding photographer, you could do fusion marketing with wedding planners, bakeries and more. It’s easy and effective. Gamestop recently pulled some interesting fusion marketing with Movie Tavern during the release of Harry Potter’s new movie (sorry this is a bit late, forgot to post it). On opening night, Gamestop came into the theaters and passed out free prizes and demoed the Harry Potter video game right before the movie started. Brilliant. A tip of the hat to you Gamestop. What kinds of fusion marketing efforts could you do with your business to make more sales?
