David took this a few months ago from his Iphone. I want you to look at the banner under the Fifth Third sign on the building. One question: can you read it?
Me either, and we were there. Worthless banner. The point of a banner is to draw people in from the streets right? But wait a minute, It was hip and cool right? Hmm…. Epic fail. Fifth third… seriously? * Side note: Even up close you could barely read the text.*
Are you marketing materials easy to read?
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