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	<title>Hazen Christensen &#187; 5/3</title>
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	<description>Don&#039;t Play Russian Roulette with Your Business!</description>
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		<title>5/3 Bank&#8217;s Marketing Mistake</title>
		<link>http://hazenchristensen.com/2009/09/53-banks-marketing-mistake/</link>
		<comments>http://hazenchristensen.com/2009/09/53-banks-marketing-mistake/#comments</comments>
		<pubDate>Tue, 22 Sep 2009 06:41:55 +0000</pubDate>
		<dc:creator>Hazen Christensen</dc:creator>
				<category><![CDATA[www.HazenChristensen.com]]></category>
		<category><![CDATA[5/3]]></category>
		<category><![CDATA[5/3 bank]]></category>
		<category><![CDATA[downtown lexington]]></category>
		<category><![CDATA[ky]]></category>
		<category><![CDATA[marketing mistakes]]></category>

		<guid isPermaLink="false">http://hazenchristensen.com/?p=208</guid>
		<description><![CDATA[David took this a few months ago from his Iphone. I want you to look at the banner under the Fifth Third sign on the building. One question: can you read it? Me either, and we were there. Worthless banner. The point of a banner is to draw people in from the streets right? But [...]]]></description>
			<content:encoded><![CDATA[<p><img class="alignleft size-full wp-image-209" title="IMG_0077-225x300" src="http://hazenchristensen.com/wp-content/uploads/2009/09/IMG_0077-225x300.jpg" alt="IMG_0077-225x300" width="225" height="300" /></p>
<p>David  took this a few months ago from his Iphone. I want you to look at the banner under the Fifth Third sign on the building. One question: <strong>can you read it? </strong></p>
<p>Me either, and we were there. Worthless banner. The point of a banner is to draw people in from the streets right? But wait a minute, It was hip and cool right? Hmm…. Epic fail. Fifth third… seriously? * Side note: Even up close you could barely read the text.*</p>
<p><strong>Are you marketing materials easy to read?</strong></p>
<p><strong><img class="alignleft size-full wp-image-193" title="hazen-hac-signature" src="http://hazenchristensen.com/wp-content/uploads/2009/09/hazen-hac-signature1.jpg" alt="hazen-hac-signature" width="50" height="54" /><br />
</strong></p>
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