Do This Right Now:

Step 1: Pull out few hundred dollars.

Step 2: Light them on fire.

Now, most likely you are thinking that I am a nut job for telling you to do this. The truth is that you are doing this already. You are literally grabbing wads of money and just lighting it on fire. Most companies are doing this because they do not know what marketing is exactly.

So to help, here is my definition of marketing: Incorporating all aspects of your business into convincing someone to know, like, trust and buy from you on a regular basis. Marketing is not just sales, ads or getting customers. It’s customer support, employees, customer relations, accounting, sales, advertising, cleanliness, and the 8 million other things it takes to keep a business running smoothly. When you do not consider these other factors into your marketing, you can lose customers. If you have a horrible tech support staff, customers will hate dealing with you and find another company that treats them better. If you have a dirty restaurant, people won’t want to eat there. If you don’t ship things correctly, customers will buy somewhere else. Marketing is not as simple as you would expect. It’s more than the ads your company produces. Marketing is everything. In your business what other areas besides ads and sales can you improve your marketing?

David took this a few months ago from his Iphone. I want you to look at the banner under the Fifth Third sign on the building. One question: can you read it?

Me either, and we were there. Worthless banner. The point of a banner is to draw people in from the streets right? But wait a minute, It was hip and cool right? Hmm…. Epic fail. Fifth third… seriously? * Side note: Even up close you could barely read the text.*

Are you marketing materials easy to read?