Permission to excel or stay where you are?

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Do your friends give you permission to stay where you are?  Do they pull you down by the coat tails to make sure you stay where you are?  Or do they encourage you to be what you are truly capable of being?—– a person on top of your game!

In my opinion, a real true friend is not someone who simply agrees with you. Or never tells you that you can be any better. Instead, a good friend encourages you to tap into your greatness and do what they know you can accomplish. I believe a true friend is someone that pushes you to follow your dreams and pursue your deepest passions in order to become the best version of “you” possible. A friend is someone who is there to celebrate your victories as if they were their own and would expect the same in return for theirs. They are there for you when the world is caving in. They also tell you what you really need to hear when you need it most, not necessarily what you want to hear. I believe a true friend is someone who will snap you back to reality and kick you in the tail when you need it most.

To be honest, I’d rather have one true friend like that then a hundred phony ones that don’t push me any day. What’s the point of a fake friend? Are they even a friend or simply an acquaintance?  I have this discussion on a regular basis with people because I have a lot of “friends” online.  I know a whole lot of people all over the country but only a few are real friends…. The others are mere acquaintances which is fine… but I wouldn’t call them in an emergency situation or to tell them I just had  a baby or any other life altering news.  2k

I believe there are many of us out there that give our friends permission to stay right where they are. To linger in mediocrity, never growing. Why do we do this? To be dead honest, it’s because many of us have become complacent in our own lives and if our friends grow, then it makes us “look bad.”  No longer can we say “well everyone else is the same, I’m not that bad.” We no longer have that comparison anymore to justify our lack of greatness in life or in our minds.

Monday – December 21, 2009 – The University of Kentucky, UK, Wildcats just hit 2000 wins in the schools history.  They are a force to be reckoned with and from the coaches on down to the players – are encouraged to GO that extra mile and succeed and become all they can be.  I love the team concept of life and winning.  It’s really how we should all be in this life… rooting for each other… pushing each other to BE GREAT… wouldn’t that be nice?

“For every person seeking greatness, there are dozens more charged with safeguarding their mediocrity.” -R.G.

I challenge you all to step out of your comfort zone and encourage those around you to become the best they can. Stop giving them the excuse to stay where they are. Let me be clear: I’m not saying run out there and judge everyone and start telling them they are a screwup. That’s a fast track way to lose all of your friends and possibly get in a few fights… hahahaha… Just don’t let your friends become complacent and settle when you know they can aspire to do greater things. Encourage them that they can become incredible in their endeavors. Compliment them…. and sometimes kick them in the tail toward a better life.

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Adgripes: A fight to the death with an ad rep

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deathmatchWe about got into a fight to the death with an ad rep for a client a few days ago. Why? Because ad reps are not marketers and they attempt to give you unwanted bad advertising advice. NO offense to any ad rep that does know what they are actually doing, but many know absolutely nothing about marketing. Many have never studied, created or done ANY advertising themselves. They have not been knee deep in the trenches of entrepreneurship like we have. They do not know what it is like to struggle and risk everything for a dream. They haven’t had to put their OWN money on the table for advertising because they are employees.

This is incredible to me because these are the same people who are advising countless small – large business owners on their “marketing strategies”. Many are just salespeople that “do the ads for marketing or graphic design work.” They have done zero marketing themselves and are not required to know tactics, strategies, case studies, response rates, industry data and research (the list goes on for days…) before they give advertising advice. They couldn’t tell you which fonts increase readership, they can’t show you ANY proof for what they are selling / telling you. They just give their opinion without any reason whatsoever and many people follow along blindly.  WHY? Because most aren’t experts either! That’s why they are seeking out ad space and marketing advice in the first place.  It’s truly the blind leading the blind.

Remember the ad rep for a popular local magazine I was talking about earlier? This is no joke, she tried to tell me to take out my offer, copy, coupon, testimonials, headline and other marketing tactics and to just leave a logo, website and address for a two page ad because she said “those tactics don’t work.” (PLEASE NOTE: I DIDN’T ASK FOR HER ADVICE IN THE FIRST PLACE). This ad rep was advising me to take away the very PROVEN GUTS that convince people to come into the business! These tactics have been proven to work for 200 years and this ad rep thinks they don’t work? ARE YOU KIDDING ME? HOW SCARY IS THIS? This is a lady that is advising numerous local businesses on their marketing!!! The truth is that most ad reps simply do not know any better. They do not know what it takes to get a customer to drive to your PLACE of business and walk in the door and slap down their credit card.  WHY AGAIN?  Because they have NO SKIN IN THE GAME.  They can’t track results and they DON’T want you to either!!!

99% of advertising doesn’t sell much of anything. — David Ogilvy (Founder Of Ogilvy & Mather Advertising Agency.)

I want you to stop for a moment and ask yourself: What is the REAL reason you advertise?

The bottom line reason you advertise is to get people to act. To make money. It’s not to be pretty, modern, funny or entertaining. It’s not to get people to say “Wow, great ad.” It’s simply to make money and get more business. You want your advertising to persuade people to whip out their credit cards and slap it on the counter right then. Branding, being funny, creating buzz and being creative is great and all, but the red line is that you simply want customers to pay for your stuff as quickly as possible. That’s what matters isn’t it? You can have all the buzz in the world but if it doesn’t produce any money in return then it’s completely worthless!

Focus your advertising on getting a direct response. Remember the purpose of your marketing and advertising: TO GET PAYING CUSTOMERS not getting “buzz” or to win awards. You want to be able to say, because of this ad, it brought X amount in return, If you can’t do this with your forms of advertising, then don’t do it and PLEASE dedicate the resources necessary to a marketing firm that can actually HELP YOU!  And for your sake, when dealing with ad reps: ask freaking questions. Ask them why they are advising you to do something. Ask for proof. Ask for more than demographics and how many people they are reaching….

Don’t just take their word for it because “they have found that —– (insert crap here)—– to be true. Make em’ prove it with real examples and better yet – NUMBERS.

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